Information Technology
Class-9
Chapter-2 Importance of communication and communication cycle
A. Answer the following:
1. What is communication?
Answer: Communication is the process of exchanging information, idea, thoughts etc. Communication is the nervous system of an organisation. Without communication, an organisation is lifeless. It keeps the members informed about the internal and external happenings relevant to their task.
The word communication is derived from the Latin word 'communication' or 'communico' both of which mean to share information.
2. What is business communication?
Answer: Business communication is the "Use of language to convey a commercial or industrial message to a well-defined audience for achieving a pre-determined purpose.
To achieve this purpose, the language should be direct, plain, concised, to the point and the style should concentrate on drawing attention, developing conviction and inducing action.
3. What is the role of communication in business?
Answer: Communication skills play a very significant role in helping employees to communicate with each other in an efficient manner.
1. Helps in achieving goals: Without communication in business, the concept of achievement or goal is difficult, so, it is important to have good communication for achieving business goal.
2. Helps to boost the morale: Communication plays a part in almost every aspect of your business, so being able to communicate well, can boost your overall performance.
4. What is George Terry's theory of communication?
Answer: According to George Terry, "It is an exchange of facts, ideas, opinions or emotions by two or more persons."
5. How does D.F. McFarland define communication?
Answer: Dalton Mcfarland defines communication as "The process of meaningful interaction among human beings." More specifically it is the process by which meanings are perceived and understanding are reached among individuals and groups.
6. What are Newman and Summer's views about communication?
Answer: Newman and Summer defines communication as " Communication is an exchange of ideas, facts, opinions or emotions of two or more persons.
7. Define communication process.
Answer: Communication process is the process by which information is transmitted between individuals or organisations so that an understanding response results.
Newman and Summer defines communication as " Communication is an exchange of ideas, facts, opinions or emotions of two or more persons.
8. Define encoding and decoding of the message.
Answer:
Encoding: The sender encodes that idea, information, opinion or suggestion by using some verbal or non-verbal symbols.
Decoding: It is the process by which receiver decode or translate message and finds out the exact meaning.
9. What do you mean by semantic gap?
Answer: Semantic gap: Anything that comes in the way of the message being accurately grasped/received, interpreted is called noise or semantic gap. It may include external sounds, fear, attitude, ego, mood, hearing disorder, vision impairment.
10. What do you understand by feedback?
Answer: The success of communication totally depends on feedback as it determines whether or not the decoder grasped the intending meaning. The response given by the receiver is known as feedback.
11. Describe Bovee, Thill and Schatzman model and Shannon Weaver model.
Answer:
Bovee, Thill, and Schatzman Model:
-Business communication model.
- 7 elements: Participants, message, encoding, transmission medium, decoding, feedback, noise.
Shannon-Weaver Model:
- Information theory model.
- 8 components: Sender, encoder, transmitter, Noise, Receiver, Decoder, Destination, Feedback.
12. Explain Murphy's model and Berlo's S-M-C-R Model.
Answer:
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